Advertiser: Versuni, a division of Philips that markets their electrical appliances.
Campaign: Baristina (coffee machine)
Budget: 100K
Period: Weeks 48-49
Target audience: Ages 25-54
Trigger: Coffee moments (7 – 10 a.m. and 12 – 2 p.m.)
Locations: Street, Stations, Metro, Malls, Gas stations, Airport, Public Parking
Campaign:
Briefing summary:
Strategy:
pDOOH approach: focus on coffee moments
on street universe we’ll concentrate on proximity of POS where Baristina is sold
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Programmatic: Digital Metro
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Programmatic: Station Live
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Programmatic: Malls
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Programmatic: Petrol Stations
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.