The objective is to increase “content for adults” prerception & show the range of content
Primary Target : adult streamers 18-49
Secundary Target : parents with kids
Propose a wide range of possibilities :
Campaign: Disney+ Summer
Briefing summary:
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Direct: Route National (paper only) : wk 31 : 600 + 600 free - Summer or The Bear
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Direct: Route National (paper only) : wk 30+31 :- 1200 + 2nd week for free (ONE creation Summer)
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Direct: JCD Airport BRU Digital Cube
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Direct: Live – Extra
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Direct: Station Live – Extra
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.