Campaign: Audi A3 - September

Briefing summary:

Audi is launching its new A3 model at the end of August. The client wants to have a large national presence. The OOP budget is €240,000 and the communication period is from 26/08 to 15/09.

Strategy:

If we want to have an impactful presence, we should consider national networks such as Maxi MOF and Super Prestige. However, the national billboard network Belgium 800 can certainly be considered as well, in our opinion. This network consists of billboards measuring 20m², 8m², and 10m², with a national distribution. If the budget allows, we can also use large banners and Frontlines in the cities of Antwerp and Brussels. We also proposed national 2m² network which guarantee good repetition and dito coverage.

Direct: Adshel Mix 2000 with DigAudPack Adshel Live Extra (betw 7-9% SOT) - ClearChannel - w36

Direct: Adshel Mix 2000 Paper only - ClearChannel - w37

Direct: Maxi MOF - ClearChannel

Direct: Super Prestige - JC Decaux

Direct: Prestige with Dynamic 500 (20m²-8m²-8m² digital) - JCD

Direct: Prestige+ - JCD

Direct: Belgium 800 - Belgian Posters

Direct: Banner Rue Belliard 250m² – Brussels - Urban Media

Direct: Banner Meiser 175m² - Brussels - Urban Media

Direct: Banner Leopoldstraat 120m² - Antwerpen - Urban Media

Direct: Banner Leopold de Waelplaats 100m² – Antwerpen - Urban Media

Direct: Banner Meir Palace 372m² – Antwerpen - Blow Up

Direct: Banner The District 216m² – Antwerpen – Blow Up

Direct: Banner Louise La Cambre 126m² - Brussels - Blow Up

Direct: Frontlines (all) – Blow Up

Direct: Banner Naamsepoort 1-3 - 200 m² - Brussels - Pop Media

Direct: Banner Meir 111-117 - 200m² - Antwerpen - Pop Media

Direct: Banner Volkstraat 34 - 150m² - Antwerpen - Pop Media

Direct: Banner ‘Leien’ Maria Theresialei / Frankrijklei 270m² – Antwerpen – CitySmiles

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.