Audi is launching its new A3 model at the end of August. The client wants to have a large national presence. The OOP budget is €240,000 and the communication period is from 26/08 to 15/09.
Campaign: Audi A3 - September
Briefing summary:
Strategy:
If we want to have an impactful presence, we should consider national networks such as Maxi MOF and Super Prestige. However, the national billboard network Belgium 800 can certainly be considered as well, in our opinion. This network consists of billboards measuring 20m², 8m², and 10m², with a national distribution. If the budget allows, we can also use large banners and Frontlines in the cities of Antwerp and Brussels. We also proposed national 2m² network which guarantee good repetition and dito coverage.
General information
Financial information
Network information
Network information
Direct: Adshel Mix 2000 Paper only - ClearChannel - w37
General information
Financial information
Network information
Network information
Direct: Maxi MOF - ClearChannel
General information
Financial information
Network information
Network information
Direct: Super Prestige - JC Decaux
General information
Financial information
Network information
Network information
Direct: Prestige with Dynamic 500 (20m²-8m²-8m² digital) - JCD
General information
Financial information
Network information
Network information
Direct: Prestige+ - JCD
General information
Financial information
Network information
Network information
Direct: Belgium 800 - Belgian Posters
General information
Financial information
Network information
Network information
Direct: Banner Rue Belliard 250m² – Brussels - Urban Media
General information
Financial information
Network information
Network information
Direct: Banner Meiser 175m² - Brussels - Urban Media
General information
Financial information
Network information
Network information
Direct: Banner Leopoldstraat 120m² - Antwerpen - Urban Media
General information
Financial information
Network information
Network information
Direct: Banner Leopold de Waelplaats 100m² – Antwerpen - Urban Media
General information
Financial information
Network information
Network information
Direct: Banner Meir Palace 372m² – Antwerpen - Blow Up
General information
Financial information
Network information
Network information
Direct: Banner The District 216m² – Antwerpen – Blow Up
General information
Financial information
Network information
Network information
Direct: Banner Louise La Cambre 126m² - Brussels - Blow Up
General information
Financial information
Network information
Network information
Direct: Frontlines (all) – Blow Up
General information
Financial information
Network information
Network information
Direct: Banner Naamsepoort 1-3 - 200 m² - Brussels - Pop Media
General information
Financial information
Network information
Network information
Direct: Banner Meir 111-117 - 200m² - Antwerpen - Pop Media
General information
Financial information
Network information
Network information
Direct: Banner Volkstraat 34 - 150m² - Antwerpen - Pop Media
General information
Financial information
Network information
Network information
Direct: Banner ‘Leien’ Maria Theresialei / Frankrijklei 270m² – Antwerpen – CitySmiles
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.