L’Oréal has 25k budget available for Yves Saint Laurent ‘Black opium Glitter’.
In Antwerp and Brussels, they want presence around Ici Paris XL, April and Inno perfumeries.
The client wants the highest possible SOT on screens.
Period: 27/01-14/02
Campaign: Yves Saint Laurent 'Black Opium Glitter'
Briefing summary:
Strategy:
Given the limited budget, we recommend attending only during shopping days, ie: Wednesday afternoon, Friday afternoon and all day Saturday.
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.