RTBF would like to strengthen the Vivacité Humour campaign and would therefore like to receive an offer of (P)DOOH in W46 or 47, depending on availability.This could be a station network or a customised PDOOH network to reach the 35+ CS 3-8, Sud+Bxl target (Liège and Hainaut are less of a priority as audiences there are quite strong).

Available budget: 35k.

Taking into account the budget, we recommend a PDOOH campaign with street presence, supermarkets and railway stations.
To set a balanced distribution of screens & impressions, we monitor Brussels & Wallonia separately. We also have to make trade-offs to stay within budget.

Street => both in Brussels & Wallonia (except Charleroi & Liège)

Railway => only Wallonia (avoid waste on flemish commuters in the Brussels stations)

Supermarkets =>Wallonia