Campaign: LOAP - Stand Up

Briefing summary:

L’Oréal wants to do a campaign against street harassment again. Ideally, it wants a presence in two cities: Antwerp and Liège. If the budget of 35k all in allows it.
Preferably presence on the streets as soon as nightfall.

Period: w41-45

Target group: 18-34 year olds

Strategy:

Given that we work with time targeting, we choose to have a Programmatic presence.

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.