In week 41, Coolblue would like to do a campaign around Televisions. Only in the North of Belgium. The preferred format is 2m².
Campaign: Coolblue North 'Televisions' - w41
Briefing summary:
Strategy:
We look at ClearChannel and JCDecaux to see what they can offer in week 41. The cheapest way of advertising is a paper-only network in Flanders. With Clear, you can also opt for a 2m² network in the streets and presence in Flemish stations.
JCDecaux also offers presence on 2m² paper and digital screens, but only on the street.
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Direct: Route North (paper and digital screens) - JCDecaux
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Direct: Adshel Mix North - ClearChannel
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Direct: Adshel LBL North + Station Live 10% SOT North - ClearChannel
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.