D’Ieteren wants to look at the alternatives to paper posters, and that for the region of Flanders, Brussels and Wallonia.
Campaign: VW - Digital networks JCD, CCB and Lijncom 2025
Briefing summary:
Strategy:
We look at what the sales houses with the most digital screens, JCDecaux, ClearChannel and Lijncom, can offer us as an alternative to paper sides.
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Direct: Adshel Live and Station Live Brussels - CCB
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Direct: Adshel Live and Station Live South - CCB
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Direct: Digital street North - JCDecaux
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Direct: Digital street Brussels - JCDecaux
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Direct: Digital street South - JCDecaux
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Direct: Digital Belgian coast and Pre-metro entrances Antwerp- Lijncom
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Direct: Frontlines Knokke, Hasselt, Gent and Antwerpen (North) – Blow Up
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Direct: Frontline Rue Neuve 69 Brussels - Blow Up
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Direct: Billboard Live (Van Praet, Delta and Charles Quint) – Street
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.