Campaign: VW - Digital networks JCD, CCB and Lijncom 2025

Briefing summary:

D’Ieteren wants to look at the alternatives to paper posters, and that for the region of Flanders, Brussels and Wallonia.

Strategy:

We look at what the sales houses with the most digital screens, JCDecaux, ClearChannel and Lijncom, can offer us as an alternative to paper sides.

Direct: Adshel Live and Station Live North - CCB

Direct: Adshel Live and Station Live Brussels - CCB

Direct: Adshel Live and Station Live South - CCB

Direct: Digital street North - JCDecaux

Direct: Digital street Brussels - JCDecaux

Direct: Digital street South - JCDecaux

Direct: Digital Belgian coast and Pre-metro entrances Antwerp- Lijncom

Direct: Frontlines Knokke, Hasselt, Gent and Antwerpen (North) – Blow Up

Direct: Frontline Rue Neuve 69 Brussels - Blow Up

Direct: Billboard Live (Van Praet, Delta and Charles Quint) – Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.