Campaign: Heritage

Briefing summary:

Focus and strong presence around 6 Hypercare stores : in Waasland shopping, Woluwe shopping, Wijnegem shopping, Westland  shopping , at the Meir in Antwerp and  the Nieuwstraat in Brussels.

Presence nationally in Belgium and city center of Luxemburg as well as Shopping Mall Belle Etoile for a drive to store to all the C&A shops.

 

Strategy:

Adshel Network as base in week 40 (JCD sold out 39/40 – Adshel sold out wk 39 )

Strong presence around Rue Neuve/Nieuwstraat and Meir, as well as in Woluwe, Anderlecht, and Sint-Niklaas. Note that there is no presence on the streets around the shop in Wijnegem.

To reinforce our presence Rue Neuve , we are also leveraging in 4 metro stations key for  ‘shopping’ Brussels

To reinforce presence in Antwerp city center, additionally to Antwerp pre metro inside, we are utilizing new external  screens outside the pre metro stations Antwerp on Meir, Astridplein, etc., as well as parking areas in Antwerp.

In the malls at Woluwe, Anderlecht, Wijnegem, and Sint-Niklaas, we have coverage with totems. In Wijnegem and Woluwe, we are also present with Big LEDs.

JCD Luxemburg Booster National Premium and PubliLux parking of shopping Mall Belle Etoile/Cactus.

 

Direct: Adshel Mix 2000 in combo with Live Elite

Direct: Live – Elite in combo with Adshel Mix

Programmatic: Digital Street JCdecaux

Direct: Digital metro : Brouckere - Centr Station - Porte Namur - Rogier

Programmatic: Premetro Antwerpen

Direct: 4 Malls Totem Network 15% Wijnegem - Anderlecht - Woluwe - Waasland

Direct: 2 Malls big LED 15% SOT

Programmatic: Premetro Antwerpen

Programmatic: Parkings

Direct: Cactus Belle Etoile

Direct: Booster City Premium

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.