We’ll have a new campaign for Disney Channel – Big City Greens with new episodes for Season 4. Attached and below you can find the full briefing:

 Objectif : tune-in/ awareness + consideration

 Target : BE (NL + FR) – Kids 6 to 9 (boys & girls)

 Period : TX date : Monday 06/01

• Campaign dates : Launch : Monday 30/12 – Sunday 05/01 (‘From Monday’)
  • Sustain : Monday 06/01 – Friday 17/01 (‘Mon-Fri’)

 Taking into account Christmas holidays from Monday, Dec. 23, 2024 – Sunday, Jan. 5, 2025

• (D)OOH @Joëlle
  • Could you look into some nice proposals for this period?
    • Maybe we can incorporate the screens in the malls where the children can draw and see their drawing on the screen?
  • Perhaps there’s something around Black Friday that we can implement in early January (I recall that last year we had an extra week in the malls with JCD and their winter deals), but then we still need to wait for the proposals from Clear and JCD.
  • We have a budget of €27.5K OOP