2025 promotional weekends at Brico. These are short “Big Weekends” communications, usually lasting 3-4 days, encouraging people to visit the store to take advantage of discounts.

We want to highlight these offers through DOOH (Digital Out-Of-Home) campaigns around the 14 Brico Plan It stores (address list here). We plan to have 6 Big Weekends in 2025, so we envisioned 6 short campaigns (for example, 1 week each) displayed on screens near these 14 stores.

Could you get back to us with a proposal, considering the following brief:

• Budget: €25,000 per campaign
• Timing: To be determined, but approximately once every two months, each for a short duration of 1 week
• Targeting: around the 14 Brico Plan It locations

Warning : listing contains 13 stores

Give priority to the Street environment when the screens at in the proximity of the stores.

Broadcast a few days before the weekend & on Saturday

Frequency distribution:

60 playouts  per hour on the screens at max 2500m

30 playouts  per hour on the screens between 2500m & 5000m