Campaign: PDOOH GOING OUT

Briefing summary:

Objective: enhance brand visibility and engagement among our target audience during key moments of leisure and socializing. By leveraging programmatic DOOH, we aim to dynamically broadcast video content in high-traffic, going-out places when people are seeking to go out with friends and share their bill (restaurants, bars, cinemas).

 

Strategy:

Screens selection in ‘going out’ areas around restaurants, bars and cinemas. Strategic presence at the right place at the right time (time scheduling).

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.