Campaign: SMART APP Q3

Briefing summary:

Create a high-impact, visually compelling outdoor advertising campaign using large format and 2m² (Out-of-Home) placements to drive awareness and downloads of ENGIE’s new application.

Strategy:

By combining large format and 2m², strategic placements, impactful visuals, and clear messaging, the campaign aims to drive substantial user adoption of Engie Smart App.

Direct: Super Prestige W37-38 or W39-40

Direct: Prestige + W37-38 or W39-40

Direct: JCD Route W39 or W41

Direct: JCD Route W43

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.