JCD Insert Smarties
€57.632/ 7 days*
*Exclusive technical cost, production and taxes
2310 screens
375
0,48m2
1875
0,48m2
60
1,5m2
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Lowest entry fee for a national OOH campaign

Budget year: 2020

Contractor JCDecaux
Campaign duration 7
Media Cost €57.632
Taxes €4.649
Technical Costs
Lightened
 

CIM OOH study TG18-54

VAR (%)
VAF 3.5
VRP 173
Contacts 9.490.036

Remark: * 2250 classical insert frames (with 375 metro frames in 67 stations), 50 digital screens in Brussels.

JCD Smarties Metro Frames

Environment Public Transport
Subenvironment Metro Stations
Touchpoint ////////////////
Targeting Pedestrians
Lightened < 20%
Startday Tuesday
Campaign Placement 24h

JCD Smarties Frames

Environment Roadside
Subenvironment
Touchpoint ////////////////
Targeting mix
Lightened < 20%
Startday Tuesday
Campaign Placement 24h

JCD Smarties Digital

Environment Roadside
Subenvironment
Touchpoint
Share of time: 5%
Targeting mix
Screen Active 5:00 AM - 1:00 AM

JCD Smarties Metro Frames

Size H 0,8m
Size L 0,6m
Orientation Vertical
Number of Panels 375

 

JCD Smarties Frames

Size H 0,8m
Size L 0,6m
Orientation Vertical
Number of Panels 1875

 

JCD Smarties Digital

Size H 1,66m
Size L 0,93m
Aspect Ratio 16:9
Resolution HxL 1920 × 1080 pixels
Type of Screen LED
Playback JPEG, PNG, MP4
Orientation Vertical
Number of Screens 60

 

Period Start End
1 31/12/19 6/1/20
2 7/1/20 13/1/20
3 14/1/20 20/1/20
4 21/1/20 27/1/20
5 28/1/20 3/2/20
6 4/2/20 10/2/20
7 11/2/20 17/2/20
8 18/2/20 24/2/20
9 25/2/20 2/3/20
10 3/3/20 9/3/20
11 10/3/20 16/3/20
12 17/3/20 23/3/20
13 24/3/20 30/3/20
Period Start End
14 31/3/20 6/4/20
15 7/4/20 13/4/20
16 14/4/20 20/4/20
17 21/4/20 27/4/20
18 28/4/20 4/5/20
19 5/5/20 11/5/20
20 12/5/20 18/5/20
21 19/5/20 25/5/20
22 26/5/20 1/6/20
23 2/6/20 8/6/20
24 9/6/20 15/6/20
25 16/6/20 22/6/20
26 23/6/20 29/6/20
Period Start End
27 30/6/20 6/7/20
28 7/7/20 13/7/20
29 14/7/20 20/7/20
30 21/7/20 27/7/20
31 28/7/20 3/8/20
32 4/8/20 10/8/20
33 11/8/20 17/8/20
34 18/8/20 24/8/20
35 25/8/20 31/8/20
36 1/9/20 7/9/20
37 8/9/20 14/9/20
38 15/9/20 21/9/20
39 22/9/20 28/9/20
Period Start End
40 29/9/20 5/10/20
41 6/10/20 12/10/20
42 13/10/20 19/10/20
43 20/10/20 26/10/20
44 27/10/20 2/11/20
45 3/11/20 9/11/20
46 10/11/20 16/11/20
47 17/11/20 23/11/20
48 24/11/20 30/11/20
49 1/12/20 7/12/20
50 8/12/20 14/12/20
51 15/12/20 21/12/20
52 22/12/20 28/12/20
53 29/12/20 4/1/21

All information is subject to change without notice.