Campaign: D'Ieteren Women Recruitment 2025

Briefing summary:

D’Ieteren group would like to do a ‘recruitment’ campaign in March 2025.

The idea is to highlight diversity and inclusiveness.

The budget is +/- 50k.
The target group D’Ieteren wants to reach is broad, but still a certain affinity towards women.

Strategy:

We can suggest several things.
We can also offer national presence on frames in women’s toilets of bars, restaurants, cinemas and concert halls.
But we can have a presence with PDOOH on digital screens on the streets (in city centres, during peak hours), in women’s Basic Fits and in shopping Malls on shopping days during certain hours for 1 week.

Direct: Face2Face National Women w10-11 - Guidooh

Direct: Face2Face National Women w12-13 - Guidooh

Programmatic: PDOOH Basic Fit - w11

Programmatic: PDOOH Digital Street - 21,9k - w11

Programmatic: PDOOH Digital Street - 35k - w11-12

Programmatic: PDOOH Digital Street - 50k - w11-12-13

Programmatic: PDOOH Digital Street - 80k - w11-12-13-14

Programmatic: PDOOH Malls - w11

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.