Campaign: Disney Junior Winter

Briefing summary:

Campaign objectives:

  • Highlight Disney Jr brand through brand spot
  • Highlight key franchises (focus Mickey)
  • Capitalize on co-viewing moments to engage the parents / caretakers

 

Target : NL + FR/

  • Core: Family, focus on co-viewing (first priority)
  • Broad: Parents, kids 2-5 year old
  • We’ve booked already the malls with the JCD Winter deals for €52,2K è can you look to add a few more things on top of this:
  • Activation shopping mall with coloring/drawing booth
  • Like last year we also want to be present around Disney on Ice with screens è Can you look to add DOOH visibilities around and in (Loop’d) Disney On Ice venues during the event; these are the periods of the shows:
    • Vorst Nationaal Brussel: 14 – 16 February
    • Lotto Arena Antwerpen: 19 – 23 February
  • We have an extra budget of €18K OOP for this

Direct: Malls Totem Network 15% - Black Friday 2 weeks in floating = confirmed

Direct: Malls Totem Network 15% - Black Friday 2 weeks in floating = confirmed

Direct: INNOVATE Dockx shopping mall

Direct: Loop’d Lotto Arena & Vorst nationaal

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.