Campaign: Joker 2: Folie à Deux - Adshel P&P - FL w39-40

Briefing summary:

Joker 2 hits theatres on Wednesday, October 2. This film will be shown at Kinepolis on PLF screens (screen X, IMAX, 4DX).
So the campaign could run in week 39 (start 24/09) or week 40 (start 1/10).
One is playing on 2 tracks.
-Either the IMAX card is pulled out in full and we go exclusively for the 3 cities where there is a complex with IMAX theatres, specifically only Antwerp, Brussels and Liège.
-Or we go national, or at least as national as where there are Kinepolis cinemas.

Strategy:

Given that the client wants to compare the 2 tracks side by side, we request a national proposal from ClearChannel, as we have done before, in the vicinity of the 11 Kinepolis cinemas.
If the client only opts for presence around the Kinepolis complexes that own IMAX screens, we are more likely to look at JCD. After all, the cinemas with IMAX screens are in Liège, Antwerp and Brussels, 3 cities where JCD is stronger than ClearChannel.

Translated with DeepL.com (free version)

Direct: People & Places – Near Kinepolis POI

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.