Campaign: Youngsters - PDOOH 10k

Briefing summary:

For this campaign, the client wants to reach 18-34 year-olds with the message to book their next flight from Brussels Airport.

OOP budget: 10.000 €

 

Strategy:

We propose to reach out to young people in the vicinity of colleges and universities, as well as in nightlife districts. This will be done on specific days during specific hours:

Thursday – Friday – Saturday: 7PM – 11PM
Monday – Tuesday – Wednesday: 8-10 AM + 4-7PM

Programmatic: PDOOH Digital Street in Going out area

Programmatic: PDOOH Digital street nearby high schools and universities

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.