Campaign: Coolblue Wilrijk - PDOOH en 2m²- w41

Briefing summary:

At Coolblue Wilrijk (Terbekehofdreef 14, Wilrijk) they are looking for new delivery guys.
Profile of these delivery guys: they are in the gym, male, they like gaming and cars.
Period: w41
OOP budget: €7,000
We need to stay within a 20km radius of the shop point.

Strategy:

We look at what is possible within a 20km radius. We work out 2 proposals: 1 PDOOH proposal and 1 2m² poster LBL proposal. With the budget of €7,000, we will only be able to offer 1 week of presence.

Direct: 2m² line by line (paper only) - JC Decaux

Programmatic: Digital Street - Programmatic

Programmatic: Basic Fit - Programmatic

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.