Wondercar has a budget of €100,000 out of pocket to be present on 2m² bus shelters or backs of trucks from mid-April.
Campaign:
Briefing summary:
Strategy:
We look at what the possibilities are on 2m² and on the backs of trucks.
For a 100k campaign, pre-testing is free at Mobilad (truck backs). Regarding the 2m² sides.
The networks can be adapted to the client’s needs, but if the client wants national strong coverage, this is not recommended. Any adaptation of the national bus shelter networks increases the price enormously (the cost of the side then multiplies by 3 on average).
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Direct: Adshel Mix 1500 with Adshel Live Extra - ClearChannel
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Direct: JCD Paper only network - JCDecaux
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Direct: JCD Paper only network with Digital Antwerp and Digital Brussels - JCDecaux
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Direct: Truckvertising - Mobilad (6 weeks)
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Direct: Truckvertising - Mobilad (14 weeks)
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Direct: Truckvertising - Mobilad (7 weeks + 7 weeks)
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Direct: Truckvertising - Mobilad (30 weeks)
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.