Campaign: Disney Studio Alien Romulus

Briefing summary:

Alien Romulus, directed by Fede Álvarez, hits cinemas in Belgium on August 14, 2024, returning the Alien franchise to its roots with a story set between Alien (1979) and Aliens (1986). Our campaign aims to create awareness and urgency to drive ticket sales among Belgian moviegoers aged 16 and above, with a focus on male audiences. Running from July 31 to August 23, with the heaviest push from August 7-14. € 37K budget to maximize impact and targeted advertising to ensure Alien: Romulus becomes the must-see film of the summer. Join the terrifying experience on the big screen and book your tickets now!

Strategy:

With this budget we recommend to be present in the train stations with digital to have a national coverage.

 

Direct: Station Live – Extreme

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.