Campaign: Safety campaign

Briefing summary:

Infrabel safety campaign

budget: 20K

period: Sep-Oct

Railway stations

Strategy:

By targeting large and medium-sized train stations and strategically distributing posters to achieve nationwide coverage, Infrabel’s Safety campaign will be able to reach a broad and diverse audience, maximizing the impact of railway safety awareness

To optimize negotiations, we are going with a floating schedule over 4 weeks – this means that the advertising agency will determine +/- 10 days before the start of the campaign which week they will plan for Infrabel. The final list will also be communicated at that time.

Global inventory contains 500 billboards, 245 will be allocated to Infrabel

Direct: Station Network

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.