Campaign: Wicked - 2m² networks nearby Kinepolis and IMAX cinemas

Briefing summary:

The film ‘Wicked’ will be released on 04 December. Once again, Kinepolis is keen to highlight its PLF screens and communicate about it through outdoor. Preferably again with a tailor-made network near the Kinepolis cinemas.

Strategy:

We look at ClearChannel’s network that has been worked out specifically for the client. However, given that the campaign falls during the EOY period, prices are slightly higher than, say, Deadpool. Also, the client should not hesitate too long in deciding since the autumn/winter is almost sold out in OOH.

In addition to the ClearChannel network, we also add 2 proposals from JCDecaux. One focusing on the Kinepolis cities and one focusing on the 3 IMAX cinemas.

Direct: People & Places nearby Kinepolis cinemas - ClearChannel

Direct: JCD Smart network nearby Kinepolis POS - JCDecaux

Direct: JCD Smart network nearby IMAX cinemas - JCDecaux

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.