Campaign: No name

Briefing summary:

Request from an agency partner for one of their client looking for Large DOOH from mid Nov for 4 weeks Focus on Brussels

Venue type : Roadside Landmarks

Strategy:

We are opting for a PDOOH presence for this demand. This allows us to have a selective presence over a long period at an affordable CPM (14.6 €).
In Brussels, there are a number of large digital billboards. Most of them have a surface area of 8m². We selected these.
In addition, we also proposed ClearChannel’s 2 Iconics, The Iconic Van Praet of 87m² and the Iconic Charles-Quint of 7m². These 2 Led screens are located at the entrance roads to Brussels. You will find the Iconic Van Praet in the North-West of the city and the Charles-Quint as you drive into Brussels from the West.
We also include Blow Up’s Frontline in the proposal (5 x 4m² = 20m²). These screens are above MAC’s shop in Belgium’s busiest shopping street, Rue Neuve.

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.