Campaign: 2M² BTW & EOY

Briefing summary:

Zyla wants to generate brand awareness, maximize coverage, and ensure high frequency of exposure. There are 2 key periods: back to work (week 37-38) and EOY (week 45-46-47).

Strategy:

Using 2m² street furniture in order to obtain optimal national coverage, high reach & frequency. If possible, generate incremental reach via additional environments such as metro, malls, retail (depending on the available budget).

Direct: ROUTE NATIONAL W37 OR 38

Direct: ROUTE NATIONAL W45 OR 46 OR 47

Direct: COVER W37 OR 38

Direct: COVER W45 OR 46 OR 47

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.