Zyla wants to generate brand awareness, maximize coverage, and ensure high frequency of exposure. There are 2 key periods: back to work (week 37-38) and EOY (week 45-46-47).
Campaign: 2M² BTW & EOY
Briefing summary:
Strategy:
Using 2m² street furniture in order to obtain optimal national coverage, high reach & frequency. If possible, generate incremental reach via additional environments such as metro, malls, retail (depending on the available budget).
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Direct: ROUTE NATIONAL W45 OR 46 OR 47
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Direct: COVER W37 OR 38
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Direct: COVER W45 OR 46 OR 47
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.